Press Release assignment Research Paper Example | Topics and Well Written Essays - 250 words

Press Release assignment - Research Paper Example The next step would be to ensure that the information contained in the press release is true, accurate and has been certified by the company in question. The next step would be to ensure that the news headlines should be catchy to the audience. They want something that they can relate to and that can get their attention. The body copy should be written and it should be written as it should appear in the news story. There should also be clear communication that states out the six major things that would make the reader know everything they need. These five major things would include; what, when, who, where, why and also how (Gorton, 2007). It should be applicable to the audience and clean. Such an announcement of such information should be enhanced across the social society through the use of social networking sites and also other sites that may have a huge fan base. The press release needs to be able to spread the news across another spectrum and this will ensure that the message is passed onto the intended target. In an effort to ensure that it keeps its customer base and attracts more customers, J.C. Penney has offered discounts to those who bring in reusable bags. Some may call this a hoax, but the reality of the matter is that reusable bags brought in will earn the individual a discount. Call it earning money the simple